Professional Field Sales

Sales and Marketing Skills

Course Duration: Two days

Course Overview

Our programme covers the entire sales process, focusing particularly on what we can do to improve our sales conversion rates, making this programme the ideal platform for both novice and experienced salespeople alike. We'll provide proven techniques that can be used immediately to help re-focus efforts and get the desired results. Everything is covered from prospecting and appointment making through to presenting the proposition and closing the sale.


  • Professional behaviours, attitudes and dress-code
  • Understanding different cultures and adapting accordingly
  • Effective prospecting and cold calling
  • Gatekeepers and how to get past them
  • Appointment setting and aligning expectations
  • Qualifying hard and early
  • Effective email and other forms of written communication
  • Effective communication skills including questioning technique and listening skills
  • Making the right first impression face to face
  • Presenting professionally
  • Objection handling workshop
  • Understanding how honesty and directness translates to integrity and reliability
  • Creative problem solving and dealing with challenges
  • A variety of creative and impressionable ways to 'close a sale'

Learning outcomes

Who should attend


Course benefits

Pre-course work

Further courses to consider


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Professional Field Sales

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