Professional Telephone Marketing and Sales Skills

Sales and Marketing Skills

Course Duration: Two days

Course Overview

The aim of this programme is to help delegates develop the confidence and skills to enable them to consistently implement successful outbound telephone call activities and projects on a regular basis. One of the outcomes from this programme is to help delegates embrace a positive shift in culture from re-active service provision to pro-active service, customer care and identifying and acting upon new business development opportunities.


Beginning with a gentle, but positive method of implementing pro-active customer service calls on Day One, this programme will conclude with a focus in Day Two on professional telephone marketing and cold calling aimed at identifying and developing new business opportunities in the short, medium and long term. Delegates will practice using appropriate questioning techniques; how to identify selling opportunities as well as act upon them appropriately. This programme includes simulated role-play that encourages a mature, thoughtful approach to business development via telephone sales and marketing.

Learning Outcomes

Who should attend


Course benefits

Pre-course work

Further courses to consider


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Professional Telephone Marketing and Sales Skills

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