Advanced Selling Skills

Sales and Marketing Skills

Course Duration: Two days

Course Overview

The aim of this course is to enable delegates to forget the 'hard sell' approach, and to develop the skills required to achieve repeated success by improving their selling techniques.  This course focuses particularly on the emotive reasons why people buy and how you can build the business of your existing client base and the tools you can introduce to help you win new business more quickly and with greater conviction.


  • Explain the differences between marketing, selling and negotiation
  • Control the sales interview by recognising and responding to the different ways customers like to communicate
  • Use simple body language techniques to build a professional and trusting relationship with their customers
  • Demonstrate the benefit of selling by objectives
  • Use different types of questions to establish customers' buying motives and gain positive commitment
  • Identify and sell the benefits, not the features of their products
  • Use a structured product brand talk to present proposals to their customers
  • Practice a simple structure for handling objections

Learning outcomes

Who should attend


Course benefits

Pre-course work

Further courses to consider


Advanced selling skills courses near me

Looking For Pricing Information?

Call +44 (0) 28 9043 9624
Or Book Online

View Full Course List

View Full Course List

Advanced Selling Skills

Book Now

We are here to help!

For any queries regarding any of our courses please Contact us at enquiries@cosensa.co.uk

Please click here for more information on how we use cookies on this website