Introduction to Selling Skills

Sales and Marketing Skills

Course Duration: One day

Course Overview

Our selling skills programme is an excellent one-day, hands-on workshop that introduces salespeople who are relatively new to sales, or who have had no formal professional sales training, to the concept of selling effectively.  It includes carefully and skilfully investigating and identifying the true needs of the customer and demonstrating to them the value of your product or service in meeting their need. We concentrate on the fundamentals of salesmanship whilst going well beyond traditional sales concepts. Your competitors may be quick to 'dive to the bottom' on price in order to gain market share, however this training programmes focuses on how to stay firm on price and increase sales by convincing customers of the value you offer.


  •  Understand why people buy
  •  Use a systematic approach for contacting and selling to customers
  •  Set meaningful business and personal objectives for every sales call
  •  Make worthwhile appointments on the phone
  •  Design an agenda for meeting a potential customer for the first time
  •  Recognise and respond to buying signals
  •  Use simple, but effective, communication skills to establish what their customer really wants
  •  Identify and sell the benefits, not the features of the products
  •  Close a sale successfully

Learning outcomes

Who should attend


Course benefits

Pre-course work

Further courses to consider


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Introduction to Selling Skills

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