Introduction to Marketing and Marketing Strategy

Sales and Marketing Skills

Course Duration: One day

Course Overview

This comprehensive one day programme will help you understand the key concepts and skills of marketing to enhance your knowledge and confidence when involved in the marketing decision-making process. 


  • Introduction to Marketing
  • Understanding the difference between sales and marketing
  • Marketing - the full package
  • What we're looking at today; Marketing light!
  • Identifying the role and scope of marketing
  • The key marketing principles and terminology
  • What is The Marketing Mix
  • Different marketing techniques
  • Overview of concepts: - e-marketing - benchmarking - relationship marketing - PR

Learning outcomes

Who should attend


Course benefits

Pre-course work

Further courses to consider


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Introduction to Marketing and Marketing Strategy

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